Around 2 years into the pandemic, many small businesses have been and still are affected by the negative effects from COVID-19. We have learned that digital marketing has become essential since many companies have taken their operations online. As a small business owner, you will need to adjust your business model and marketing strategies to the recent trends. Consumer behavior is also important to note since global e-commerce has increased to $26.7 trillion dollars. There has been a huge digital transformation the past 2 years and many consumers have turned to online channels to shop as well.
Before learning about the reasons why Digital Marketing is helping small businesses grow, let’s go over the term Digital Marketing. It refers to a component of marketing which allows you to promote your brand and products through the internet and connect with potential and current customers. It is an umbrella term for the strategies your company uses and what comes under this umbrella is forms such as Social Media, Email Marketing, SEO, Analytics, affiliate marketing, PPC and more.
Reasons Why Digital Marketing Is Popular For Marketing Efforts
E-commerce has been growing at a high speed due to emerging technology advancements and convenience of being able to complete a purchase anywhere from your phone or laptop.
Almost 80% of consumers have turned online for purchases rather than in-person shopping in 2020 and 21% of those online users have purchased an item for the first time. (Qualtrics. 2022)
There is only so much you can do as a small business with traditional marketing. Using different digital marketing techniques will help you reach a wider audience leading to more customers and traffic.
You are able to save money and track all your efforts.
Start Creating A Successful Digital Marketing Strategy
Not only does a successful digital marketing strategy lead to more conversions but it also helps overall growth. Poise NYC has created a platform where start-ups and small businesses can meet and gain new marketing knowledge and professional connections that are bound to help them sail their ventures on to the next level.
You can take cost efficient courses to learn how to start your online business, creating your brand and more by booking a session with our Digital Marketing experts. Or you can book a free consultation with our team to learn more about your brand and help you create a digital marketing strategy to meet each one of your business goals.
With the evolution of technology working hand in hand with the COVID-19 pandemic, digital marketing has become not only beneficial — but essential. As a small business owner, you will need to adjust your business model and marketing strategies to the recent trends.
Building an online presence for your small business will allow many potential customers to be able to notice you. The best part is any growing business can benefit from Digital Marketing!