Case Study: Driving Community Engagement & Providing Community Education in the city of New Orleans through Strategic Collaboration

Primary Client: Microsoft > Microsoft Surface
Partners: Small Business Community of New Orleans, New Orleans Chamber of Commerce
Location: New Orleans, Louisiana
Industry: Community Engagement, Education

Case Study: Driving Community Engagement in New Orleans through Strategic Collaboration

Primary Client: Microsoft > Microsoft Surface
Partners: Small Business Community of New Orleans, New Orleans Chamber of Commerce

Background:
Microsoft, a global technology leader, sought to strengthen its presence and impact within the vibrant small business community of New Orleans. Recognizing the importance of local partnerships and community engagement, Poise NYC aimed to collaborate with key stakeholders, including the Small Business Community of New Orleans and the New Orleans Chamber of Commerce, to support economic growth and digital transformation in the region.

Objectives:
1. Foster relationships with small businesses in New Orleans and provide them with access to technology resources and support.
2. Increase awareness and adoption of Microsoft Surface products and services among local businesses.
3. Drive economic development and innovation within the small business community of New Orleans.

Strategy:
Microsoft, in partnership with the Small Business Community of New Orleans and the Chamber of Commerce New Orleans, developed a multifaceted community engagement strategy to achieve its objectives:

1. Pro On The Go Workshop: Poise NYC hosted a business development and marketing workshop and training sessions tailored to the needs of small businesses, covering topics such as digital marketing, business development, funding, and more.
2. Networking Events: Facilitated a networking event to connect local entrepreneurs and business owners, fostering collaboration and knowledge sharing.
3. Mentorship Program: Launched a mentorship program that paired small business owners with marketing and development experts to provide guidance on leveraging technology for business growth.
4. Resource Hub: Created a digital resource hub, featuring tools, case studies, and success stories to inspire and empower local businesses.

Results:
1. Increased Technology Adoption: Over 70% of participating small businesses reported an increase in their use of Microsoft products and services following the workshops and training session.
2. Enhanced Collaboration: The networking events and mentorship program led to new partnerships and collaborations among small businesses, driving innovation and growth in the community.
3. Positive Feedback: Survey responses indicated high satisfaction levels among participants, with many expressing gratitude for the valuable resources and support provided by Microsoft and its partners.
4. Economic Impact: The initiatives contributed to the growth of local businesses, resulting in job creation, revenue growth, and a more resilient small business community in New Orleans.

Through strategic collaboration with the Small Business Community of New Orleans and the Chamber of Commerce New Orleans, Our joint team successfully engaged with the local business community, driving technology adoption, fostering collaboration, and supporting economic development in the region. By prioritizing community engagement and partnerships, Poise NYC x Microsoft demonstrated its commitment to empowering small businesses and driving positive change in New Orleans.

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This case study showcases a successful collaboration between Poise NYC, Microsoft, the small business community of New Orleans, and the Chamber of Commerce New Orleans, highlighting the benefits of strategic community engagement and partnership-building initiatives.