Did you know that the very first e-commerce company launched about 40 years ago? Boston Computer Exchange was the world’s first e-commerce company and its primary focus was to serve as an online platform for sellers to showcase and sell their used computers. Fast forward to now, the evolution of e-commerce is at its most advanced stage yet and it is very high in demand especially after the pandemic that we all experienced in the year 2020. Nowadays, even a 12-year old can successfully start and manage their own e-commerce website! But the world of e-commerce did not just evolve on its own nor is it done growing so let’s take a step back and point out what helped e-commerce be a household business now.
E-commerce would have not been at its most popular stage that it’s in today without the evolution of digital marketing, too. With the fast changing digital marketing trends, e-commerce based SMBs and companies are now able to make their brands discoverable with the use of paid ads, social media, SEO, email campaigns, and the list just goes on. Digital marketing provides a global reach without requiring businesses to conduct a door-to-door introduction of their products and services. In addition, it provides not only the business owners the freedom to increase their brand awareness, generate leads, and convert them to sales directly from their desktops or mobile devices but it also gives the consumers the joy of being able to shop their favorite products at any given time and at the comfort of their own anywhere.
So here’s our marketing tip of the day for our start-ups and small businesses who are building and growing their e-commerces: learn about the different avenues of digital marketing, understand each of the platforms’ roles, choose the right strategy for your business or find a certified marketing team that specializes in small business growth, and allocate a specific budget for it because it will absolutely help with extending your customer outreach nationwide as well as globally and aid in increasing the chances of your businesses being discovered by your target audience.