The Three C's in Digital Marketing

The 3 Cs in digital marketing – Content, Correct Channels, and Consistency – have been defined in many dimensions. They build on each other and interact dynamically to form the cornerstone of brands. This post elaborates on this concept as a basic guideline for small business owners, providing you with an overview of how to start creating your own digital marketing strategy.

Content

Contents are puzzle pieces of your branding strategy, regardless of how grand or delicate your brand message is. This concept can be summarized as anything that tells your audience who you are and what you do, including short videos, newsletters, blog posts, social media posts, etc. From the definition, two aspects are at stake when creating content: what your audiences want to know and how you want to answer them.

Customer motives are easy to overlook. People click on your short video or links in your newsletters because they want to know more about you, and most importantly, whether your product or service meets their needs and expectations. Therefore, understanding your audience’s intent or pain spot provides credible guidance for content creation. 

Based on this understanding, you can decide what moments to record, reproduce, and eventually display certain values that appeal to your potential customers. This means that relevant, frequent, and up-to-date content creation keeps your brand image alive and regenerates itself through organic growth.

Correct Channels

Channels are the empty places where each puzzle piece is supposed to be. They are media where you post the content, including website, email, social media, organic search, you name it. When it comes to channel marketing strategy, you will take into account a chemical reaction between medium and content. Such reactions are the best friend of small businesses that prioritize revenue maximization out of limited budgets.

Each medium has particular nature and targets a niche in the market. Its nature decides what type of content is spread quickly Its niche market indicates segments of audiences where the content is delivered. In other words, by identifying and employing the correct channels, you are able to reach your target audience accurately with the form of content that maximizes conversion. 

But don’t panic with thousands of channel options today, since big data reveals the secret of digital channels. Doing a little research, you will find statistics of great help to your decision-making, just as the following:

• “The major users of Tik Tok range from 10 to 19 years old where 60% are female who enjoy short videos about entertainment, humor, and challenges”

• “Instagram has the majority of its users from 18 to 34 years old, where posts of inspiration and adventure represent the platform.”

Consistency

Finally, we arrive at the “Ah-ha” moment of strategic digital marketing, when all puzzle pieces work consistently to form an image that makes sense. Marketing consistency means presenting your brand message the same across all content, channels, campaigns, and so on. 

Imagine you are writing science fiction. You know how every action of the protagonist should abide by the world setting for credibility. Branding is fiction where every marketing attempt abides by a common theme. In a way, each content creation and channeling decision compose the story of your brand, achieving a consistency that makes your target market believe in, and optimally identify with the brand message. 

Think about whether a reel you posted yesterday spoke to the same brand value as a blog post published last month. Designing and incorporating a unified brand message into every decision-making is fundamental to consistency. From this angle, small businesses are taking the most meaningful step simply by keeping strategies consistent.

To learn more about how the three C’s of Digital Marketing can be implemented in your existing marketing strategy, schedule a discovery call with our team of SMB marketing experts today.

How Is Digital Marketing Important For Small Businesses?

Around 2 years into the pandemic, many small businesses have been and still are affected by the negative effects from COVID-19. We have learned that digital marketing has become essential since many companies have taken their operations online. As a small business owner, you will need to adjust your business model and marketing strategies to the recent trends. Consumer behavior is also important to note since global e-commerce has increased to $26.7 trillion dollars. There has been a huge digital transformation the past 2 years and many consumers have turned to online channels to shop as well.

Before learning about the reasons why Digital Marketing is helping small businesses grow, let’s go over the term Digital Marketing. It refers to a component of marketing which allows you to promote your brand and products through the internet and connect with potential and current customers. It is an umbrella term for the strategies your company uses and what comes under this umbrella is forms such as Social Media, Email Marketing, SEO, Analytics, affiliate marketing, PPC and more.

Reasons Why Digital Marketing Is Popular For Marketing Efforts

• E-commerce has been growing at a high speed due to emerging technology advancements and convenience of being able to complete a purchase anywhere from your phone or laptop.

• Almost 80% of consumers have turned online for purchases rather than in-person shopping in 2020 and 21% of those online users have purchased an item for the first time. (Qualtrics. 2022)

• There is only so much you can do as a small business with traditional marketing. Using different digital marketing techniques will help you reach a wider audience leading to more customers and traffic.

• You are able to save money and track all your efforts.

Start Creating A Successful Digital Marketing Strategy 

Not only does a successful digital marketing strategy lead to more conversions but it also helps overall growth. Poise NYC has created a platform where start-ups and small businesses can meet and gain new marketing knowledge and professional connections that are bound to help them sail their ventures on to the next level.

You can take cost efficient courses to learn how to start your online business, creating your brand and more by booking a session with our Digital Marketing experts. Or you can book a free consultation with our team to learn more about your brand and help you create a digital marketing strategy to meet each one of your business goals.

With the evolution of technology working hand in hand with the COVID-19 pandemic, digital marketing has become not only beneficial — but essential. As a small business owner, you will need to adjust your business model and marketing strategies to the recent trends.

Building an online presence for your small business will allow many potential customers to be able to notice you. The best part is any growing business can benefit from Digital Marketing!

Grow Your Business In 2022: Women-Led Businesses That Can Help

As we start a new year, we set goals for ourselves and our businesses. In this blog, we will feature Women-Led Companies that can help you accomplish your goals for the year; Whether it be rebranding and growing or even collecting funds for your growing business. 

According to the American Express State of Women-Owned Businesses Report, the growth of women-led businesses has been increasing over the past few years by 21% while other businesses only increased by 9%. This 2X increase has shown that female founded companies are evolving and will continue to grow in 2022. 

While starting a new business, many women need funds to help them. This allows GoFundHer.com to help since it is the best financial platform for girls and women to connect with sponsors worldwide. Along with their sister company City Girls Big Dreams which is an authentic ecosystem of powerful, supportive, ambitious girls and women helping one another achieve success through financial literacy; their work ranges from hosting social networking events to offering mentorship programs. Founder & CEO Tracy Garley’s mission is to provide and hold space for economic success through a real and sustainable financial platform designed by women, for women.

Many people look into different marketing strategies in order to grow their business, Poise NYC makes this easier for you by providing start to finish marketing and branding solutions to start-ups, SMBs, professionals, and non-profit organizations nationwide and overseas. We are a Women-Found Modern Marketing & Creative team that houses a collective of marketing specialists, website developers, and creative gurus. The mission of Founder & CEO Klara J and Co-Founder Vony W. is to empower the business community every chance they get. The passionate directors diligently created a platform where start-ups and small businesses can meet and gain new marketing knowledge and professional connections that are bound to help them sail their ventures on to the next level. 

While looking for new ways to grow, we can assist you and help throughout the process. To get started, you can create your GoFundHer account to start collecting funds now for your business and set up a free discovery call with Poise NYC to talk about your business goals and allow marketing specialists to create a custom strategy just for you.  

We hope these resources will help and allow 2022 to be a great year for you!

BFCM '21: The Results Are In!

We hope that everyone enjoyed their holiday feast and was able to catch the best deals this past Thanksgiving weekend. As we wrapped up the holiday weekend, the statistics from the Black Friday-Cyber Monday ‘21 are finally in and we just want to share this information so we are all aware of how much we overdosed in shopping this past few week/s (just kidding!). Both shoppers and sellers will benefit in knowing the information that we are about to share so please scroll down and continue with the read!

Black Friday (before the birth of Cyber Monday and the two became a BFCM duo) has always been a popular post-highlight of Thanksgiving in the US. It is certainly something that people mark their calendars and clear their schedules for. Before the boom of e-commerce, consumers used to go through hundreds of flyers, select the items that they were interested in willing to fight for, and planned out which stores they will line up at 5 in the morning for but thank goodness that those exhausting days are finally over (speaking from personal experiences). With the luxury that e-commerce brings us, shoppers no longer have to create a whole shopping strategy for Black Friday and sales have been extended to Cyber Monday.

Let’s go ahead and cut to the chase so shoppers can grab the information they need and sellers can grab the tips that will help both parties enhance their experiences during BFCM.

To start, we would like to just clear something in the air. BFCM sales aren’t just happening after Thanksgiving. Because of the online competition increasing tremendously in the past few years, sellers are now offering pre-Thanksgiving sales to capture shoppers who are always looking for a great deal before they go full throttle on shopping during BFCM. Here’s a tip to sellers: extend your BFCM sale by starting early — like a week early. You can send out your campaigns via email, social media, SMS, etc. right before your pre-sale. Why? It’s simply FOMO (fear of missing out) and your loyal customers would certainly be delighted to get the first dibs in the discounted prices. Sellers get their sales and customers get to spend less on the items that they have been eyeing without having to wait until after Thanksgiving.

This year, the total global sales has hit $6.3 billion which was generated from shoppers worldwide and with 47 million of those stores from Shopify-powered businesses alone. Although the Black Friday tradition was originally an American kind-of-thing (and Thanksgiving in November, too), shoppers worldwide can now take advantage of BFCM sales because majority of e-commerce now offers global shipping so even if it’s just a non-holiday Friday for someone in the city of Montpellier, they can still make it a joyous shopping day. How else can this information be helpful? Well, for sellers, the pre-sale and/or extended sale strategy is applicable for any holiday season. And just like shoppers worldwide being able to shop during America’s BFCM, it wouldn’t hurt to keep other countries’ holidays in mind and run sales during those periods. US-based shoppers can also shop and capture the holiday sales worldwide while relaxing in their own homes.

Reference: Shopify

P.S. Here’s another tip for our dedicated online sellers; invest in running campaigns on social media platforms (paid social) especially during the holiday season because the proof is in the pudding (see chart below).

Reference: Shopify

How To Market Your Brand During The Holidays

It’s that time of the year again when we start to pull out our favorite heavy-duty coats, sprinkle our homes with the most festive decors, and shop for gifts (and yes, shop for thousands of holiday gifts that is!) With just a week away from Thanksgiving and one of the biggest shopping frenzy that we dive into annually, it’s only right that we share the effective digital marketing strategy for this holiday season so you can implement them in your marketing efforts whether you have an e-commerce, brick & mortar, or both. But before we do so, despite of us sharing this list in the month of November, we do hope that you have already assembled your holiday marketing strategies back in August and executed them by September. With the continuous rise of e-commerce, we highly recommend that you start as early as July to brainstorm strategies, finalize them by August, and begin the execution right after. Why? Because the competition is as aggressive as ever! Ask yourself, does the Black Friday sale still occur after Thanksgiving anymore? The answer is a solid NO. Sales and sales and lots of sales are popping up as early as 7 days before Thanksgiving, capturing the eager shoppers’ attentions before we even get down to take our first bite from our Thanksgiving plate.

But enough of the breakdown, we know that as a SMB and/or entrepreneur, you’re eager to know what we have to share from our digital marketing strategy vault. Let’s start with Instagram shop and influencer marketing. If you haven’t set up your Instagram shop and integrated it to your e-commerce yet, don’t wait any longer. Millions of people are now shopping directly from Instagram and with the huge help of lifestyle ads (usually a partnership between the brand and creative influencers), capturing and growing your customer base just from one platform alone is highly possible. Here’s the reason why: customers are enticed to try out new brands when their favorite lifestyle influencer is promoting it. If you have a loyal customer base, perfect - you’ve got their business. If you’re partnered with an influencer and they have their own loyal following, then even more brilliant! Put yours and theirs together, you’ve now cross-marketed and for each end, you both gain new customers and new following. Anyway, circling back to Instagram shop, let’s take it up a notch and top it off with paid social campaigns. Paid social campaigns exists so it can deliver your brand’s presence right under your target audience’s nose. These platforms allows you to create campaigns and find more of your lookalike audience and help you discover new groups of consumers who would be interested in what your business have to offer. All of this are achieved because the social channels that consumers love to use are able to collect information on the demographics such as age, job title, income level, education, location, and behavior.

Our holiday marketing strategy doesn’t just revolve around social media and affiliate marketing. E-commerce must also be ready meaning the landing page should be updated, your sales and promotions are visible to the shoppers, and your e-commerce marketing and development team should have their armors on and be ready at any given time just in case there are any technical malfunction and such. Let’s also not forget your loyal email subscribers. Sending a warm greeting through all of your digital platforms during the holiday season is one way to let your customers know that they are a part of your “thankful for” list. But here’s a golden rule of thumb, rewarding someone’s loyalty is very important. Show your loyal existing customers that they are special by sending them a VIP-only email campaign. A private sale or additional discount would definitely do the trick!