AirBnB
Strengthening Regional Visibility Through Strategic Digital Marketing
Poise NYC partnered with Airbnb to support digital marketing efforts across its North America Region, helping strengthen communication, increase program visibility, and drive engagement among hosts, stakeholders, and local communities. Through strategic campaign planning, content development, audience-focused outreach, and host marketing support, we helped amplify key initiatives while equipping hosts with strategies to improve visibility, strengthen customer engagement, and increase booking conversion opportunities. The result was stronger regional awareness, enhanced host outreach efforts, and greater alignment with Airbnb’s commitment to community-centered growth.
+165% Increase in Bookings
212% Increase in Visibility
4.9 Average Guest Rating
Goals
Increase awareness of regional Airbnb initiatives.
Strengthen engagement among hosts and local stakeholders.
Improve digital visibility across key communication channels.
Support community-focused campaigns and educational initiatives.
Expand audience reach through strategic content and marketing efforts.
Our Role
Digital Marketing Strategy
Campaign Planning & Execution
Content Strategy & Development
Community Engagement Support
Audience Growth Initiatives
Performance Analysis & Reporting
Stakeholder Communications
What We Did
Developed digital marketing campaigns aligned with regional objectives.
Created audience-focused content to increase awareness and participation.
Supported communication efforts across digital and social platforms.
Implemented engagement strategies designed to strengthen community connections.
Monitored campaign performance and optimized initiatives based on audience insights.
Supported regional outreach efforts through targeted digital promotion.
Results in 12 Months
Increased visibility of regional initiatives and community programs.
Expanded audience reach across digital channels.
Improved engagement among hosts, stakeholders, and community members.
Successfully executed multi-channel campaigns supporting regional objectives.
Strengthened communication between Airbnb and its North America Region audiences.
Impact
Through strategic digital marketing and audience engagement efforts, Poise NYC helped Airbnb strengthen its regional presence and expand the reach of key initiatives. By aligning digital communications with community-focused objectives, the partnership contributed to greater awareness, stronger engagement, and enhanced visibility throughout the North America Region.
“Poise NYC demonstrated a strong understanding of community-focused marketing and strategic communications. Their ability to translate regional objectives into meaningful digital engagement helped strengthen visibility, increase participation, and support the success of our outreach initiatives.”
