Microsoft Surface
Empowering Small Businesses Through Technology & Innovation
Poise NYC partnered with Microsoft Surface and the New Orleans Chamber of Commerce to develop and execute a community-focused brand activation in New Orleans, connecting technology with the local small business ecosystem. Through strategic outreach, stakeholder engagement, program development, and activation management, we helped position Microsoft as a resource for entrepreneurship, innovation, and business growth while fostering meaningful connections within the community.
250+ Attendees
18 Small Business & Public
Sector Partners
92% Positive Experience Rating
Goals
Increase awareness of Microsoft Surface solutions among small business owners.
Demonstrate practical applications of Surface devices in everyday business operations.
Foster meaningful engagement with the entrepreneurial community in New Orleans.
Support local economic development through educational and networking opportunities.
Position Microsoft as a technology partner for small business growth and innovation.
Our Role
Event Strategy & Activation Planning
Community Outreach & Stakeholder Engagement
Small Business Recruitment
Program Development & Educational Sessions
Vendor & Partner Coordination
On-Site Event Management
Brand Experience Design
Content Capture & Post-Event Promotion
What We Did
Developed a business-focused activation centered around entrepreneurship, productivity, and digital transformation.
Curated educational workshops highlighting practical Surface applications for small business operations.
Recruited local entrepreneurs, startups, and community organizations to participate in the event.
Facilitated networking opportunities between business owners, industry professionals, and technology experts.
Created interactive product demonstration stations allowing attendees to experience Microsoft Surface devices in real-world business scenarios.
Produced event content and social media assets to amplify community engagement before, during, and after the activation.
Coordinated partnerships with local organizations to strengthen community participation and event visibility.
Results in 60 Days
Engaged over 250 entrepreneurs, small business owners, and community stakeholders.
Generated strong local awareness through community partnerships and digital promotion.
Achieved a 92% positive attendee satisfaction rating.
Facilitated dozens of new business-to-business connections through structured networking opportunities.
Increased participant understanding of digital productivity tools and AI-powered workplace solutions.
Strengthened Microsoft’s presence within the New Orleans entrepreneurial ecosystem.
Impact
The Microsoft Surface Small Business Activation demonstrated how technology can serve as a catalyst for economic growth, entrepreneurship, and community development. By combining education, hands-on product experiences, and meaningful community engagement, Poise’s strategy successfully positioned Microsoft Surface as a practical business solution for modern entrepreneurs while creating lasting value for the New Orleans small business community.
“The event provided practical tools and insights that small business owners could immediately apply to their operations. It felt less like a product showcase and more like an investment in our business community.”
